109年 - 109 國立臺北大學_日間學士班曁進修修學士班轉學生招生考試試題_休閒運動管理學系日間學士班2年級：行銷學#147541

1. consumer-engagement marketing

2. market-skimming pricing

3. consumer equity

4. market segmentation

5. showrooming

1. Give an example and explain how a local retailer in Taiwan successfully create a omni-channel retailing system (10%)

2. Please list and explain four characteristics of service. (8%)

3. What are online listening, behavioral targeting and social targeting? (6%) Please explain and give each an example. (12%)

4. Please list four market-targeting strategies, from very broadly to very narrowly. (8%)

5. What is product bundle pricing? (3%) Please explain and give an example. (4%)

6. Please specify different types of vertical marketing system. (12%)

7. Please explain the role of wholesalers in the distribution channel and describe their functions. (12%)