題組內容
2. Hulk buys T-shirts in bulk, applies its own trendsetting silk-screen designs, and then sells the T-shirts to a number of retailers. Hulk wants to be known for its trendsetting designs, and it wants every teenager to be seen in a distinctive Hulk T-shirt. Hulk presents the following data for its first two years of operations, 2018 and 2019.
Administrative cost per customer (row 7 + row 6) | $ 370 | $ 380 | Administrative costs depend on the number of customers Hulk has created capacity to support, not on the actual number of customers served. Hulk had 4,300 customers in 2018 and 4,200 customers in 2019.
Required:
(2) Calculate the growth, price-recovery, and productivity components that explain the change in operating income from 2018 to 2019. What does each of these components indicate? (12%)