16. Erickson’s psychosocial theory explains human development as a series of eight stages, each defined by a central conflict that shapes _______ and social functioning. (A) fraternity (B) personality (C) legibility (D) tonality Cultural barriers in marketing can be overcome by repositioning brands, changing advertising and product features to _______ (17) local sensitivities and so on. Much more difficult to manage are the cultural differences that arise when companies establish multinational subsidiaries and then expect members of different national cultures to work together. This is especially the case with Western companies _______ (18) subsidiaries in Japan. Japanese workers often prefer strong, directive leadership to the more democratic model now common in the West. They also rely much more on senior managers to sort out problems. Linguistic confusion is also compounded _______ (19) quite different 2 attitudes to issues such as ethics, reporting and control, and workers' rights and responsibilities. Managers and executives in Japan are more concerned about maintaining group harmony but they are less inclined to speak openly. Given increased international interaction and big differences in styles and cultures, it is important to be able to match one's communication styles with _(20)_ of colleagues in other countries. Indeed, the increased interaction with colleagues in other countries can result in a dramatic contrast in styles, cultures and expectations. That, in turn, makes it more important to ensure that an organization has _(21)_ to the interpersonal and management skills needed to be effective in the countries in which it operates.