30. Establishing prices for razor blades that must be used with a razor blade system is known as _ pricing.
(A) by-product
(B) market-penetration
(C) product line
(D) product bundle
(E) captive-product

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國立臺北大學 112 學年度日間學士班轉學生招生考試試題

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31. Pricing a product based on consumers' reference prices is referred to as _ pricing.(A) geographical(B) psychological(C) allowance(D) by-product(E) captive-product

32. Wilkinson & Company sells plumbing supplies across the United States. Wilkinson uses Chicago as its central location for determining freight costs regardless of the city from which products are actually shipped. For example, a Dallas customer pays the freight cost from Chicago to Dallas even if the goods are shipped from Dallas. Wilkinson most likely uses _ pricing.(A) basing-point(B) FOB-origin(C) freight-absorption(D) zone(E) reference

33. Mary Kay Cosmetics and Amway sell their products through home and office sales parties, online websites, and social media. Both companies use a(n) _ channel to distribute their offerings.(A) functional(B) indirect(C) direct(D) layered(E) behavioral

34. Performance Inc. sells its newest athletic shoe styles to The Sneaker Store and distributes dated or slightly defective merchandise through Sports Discounters. Performance Inc.'s main competitor is Topnotch Manufacturers. Performance Inc. also markets its products through the company website. They decide to offer a short-term online promotion to encourage consumers to buy their newest athletic shoes, promoting a 20 percent discount off current retail prices. In such a distribution channel, which of the following would be considered a vertical conflict?(A) a conflict between Performance Inc. and The Sneaker Store(B) a conflict among Performance Inc., The Sneaker Store, and Sports Discounters(C) a conflict between The Sneaker Store and Sports Discounters(D) a conflict between Performance Inc. and Sports Discounters(E) a conflict between Performance Inc. and Topnotch Manufacturers

35. Integrating the entire distribution chain—from its own design and manufacturing operations to distribution through its own managed stores—has turned Spanish clothing chain Zara into the world's fastest-growing fast-fashion retailer. This is an example of a(n) _.(A) contractual VMS(B) corporate VMS(C) administered VMS(D) horizontal VMS(E) direct VMS

36. __ creates a seamless cross-channel buying experience that integrates in-store, online, and mobile shopping.(A) Shopper marketing(B) Omni-channel marketing(C) Test marketing(D) Online marketing(E) Consolidation marketing

37. Which type of retailer typically carries deep product assortments of narrow product lines?(A) self-service retailers(B) specialty stores(C) warehouse clubs(D) discount stores(E) factory outlets

38. __ includes all the activities involved in selling goods and services to those buying them for resale or business use.(A) Wholesaling(B) Sole sourcing(C) Franchising(D) Crowdsourcing(E) Showrooming

39. Lush Lawns, a new landscaping company, uses the same logo and shade of green in all forms of communication including its online ads, truck signage, website, and business cards. Which technique is being used by Lush Lawns to promote its business?(A) logistics information management(B) inventory control segmentation(C) niche market penetration(D) integrated marketing communications(E) global marketing management

40. Trendy Appliances has introduced a new product, Minute Yogurt, into the yogurt maker appliance market. Minute Yogurt differs from competitive offerings because it takes a minute to blend and a minute to clean. Which type of advertising would be best for promoting Minute Yogurt?(A) informative advertising(B) reminder advertising(C) classified advertising(D) comparative advertising(E) personalized advertising

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