34. Pepsi signed a contract with KFC and reached an agreement that KFC sells only Pepsi products at its venues. Which of the following can best describe the agreement between the two parties?
(A) tying agreement
(B) exclusive territorial agreement
(C) exclusive distribution
(D) fullline pricing
(E) exclusive dealing

35. ______ occur when the company finds a small number of representative test cities, conducts a full marketing campaign in these cities, and uses store audits, consumer and distributor surveys, and other measures to gauge product performance. (A) Standardized test markets (B) Controlled test markets (C) Simulated test markets (D) Online test markets (E) None above

36. CocaCola offers syrup and licenses its trademark to bottle manufacturers worldwide to produce and sell its products. Which of the following contractual VMS does it belong to? (A) manufacturer sponsored retailer franchise system (B) manufacturer sponsored wholesaler franchise system (C) service firm sponsored retailer franchise system (D) service firm sponsored wholesaler franchise system (E) none above

37. ______ happens when a reseller orders a certain amount of airconditioners from Hitachi and Hitachi gives a 2% price reduction to the reseller on the products. (A) A functional discount (B) Promotional allowances (C) A quantity discount (D) Tradein allowances (E) A seasonal discount

38. ______ is ideal for convenient products and common raw material, such as soda, toothpastes, sugar and salt. (A) Intensive distribution (B) Selective distribution (C) Exclusive distribution (D) Exclusive dealing (E) Fullline forcing

39. According to the Product LifeCycle, a company aims to maximize market share by offering product extensions, service and warranty for a certain product when it is at ______ stage. (A) introduction (B) growth (C) maturity (D) rejuvenation (E) decline

40. ________ marketing spending now accounts for the largest share of media spending, 20% more than TV. (A) Digital (B) Directmail (C) Kiosk (D) Telephone (E) Catalog

41. ________ is the total combined customer lifetime values of all the company's current and potential customers. (A) Share of customer (B) Value proposition (C) Customer equity (D) Market share (E) Customerperceived value

42. A shoe company's ads feature the members of a popular country music band. Product sales increase significantly among the band's fans. From the fans' viewpoint, the band is a ________. (A) membership group (B) reference group (C) laggard (D) subculture (E) latemajority adopter

43. Kallton is a multinational communications and information technology corporation. Its principal products are mobile telephones and tablets. It recently announced on its website that customers can suggest ideas for its upcoming product model. Contributors of shortlisted ideas will be adequately rewarded. In this case, Kallton is using ________ to generate new product ideas. (A) marketing strategy development (B) crowdsourcing (C) concept development (D) business analysis (E) test marketing

44. Using ________, researchers measure consumer responses to new products and marketing tactics in laboratory stores or virtual online shopping environments. (A) simulated test markets (B) controlled test markets (C) business analysis (D) standard test markets (E) concept development

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