50. When a company makes marketing decisions by considering consumers' wants and interests, the company's requirements, and society's long-run interests, it is most likely practicing _ marketing.
(A) value
(B) societal
(C) sense-of-mission
(D) consumer-oriented
(E) customer value

50. When a company makes marketing decisions by considering consumers' wants and interests, the company's requirements, and society's longrun interests, it is most likely practicing _______ marketing. (A) value (B) societal (C) senseofmission (D) consumeroriented (E) customer value

1. Under which of the following conditions would you suggest that a double exponential smoothing model should be used instead of a single exponential smoothing model? (A) When there are two main time-series variables involved in the forecast application (B) When the data exhibit only random variation (C) When the time-series data exhibit a trend (D) When the data set is extremely uneven

2. In a simple exponential smoothing model, which of the following statements is true? (A) The forecast values are determined by computing a moving average of the previous 4 data periods if we are working with quarterly data. (B) The larger the smoothing constant, the more smoothing that takes place in the model. (C) If the data contain a lot of random or irregular ups and downs, then a larger smoothing constant should be used in an attempt to model these fluctuations. (D) More smoothing of the data will take place if a smoothing constant value close to zero is used.

3. Which of the following forecasting methods allows the decision maker to weigh the past time series differently to make the model more sensitive to more recent data? (A) Exponential smoothing (B) Linear trend regression model (C) Moving average model (D) De-seasonalizing the time series

4. A company has developed a linear trend regression model based on 16 quarters of data. The independent variable is the measure of time (t = 1 thru 16 where quarter 1 is winter quarter, 2 is spring, etc.). The company has also developed seasonal indexes for each quarter as follows: The linear trend forecast equation is: $\hat{y} = 120 + 56t$. Given this information, what is the seasonally adjusted forecast for period 19? (A) 1,064 (B) 1,184 (C) 828.80 (D) 986.7

1. If peanut butter and jelly are complements, then their cross elasticity of demand must be ______ (A) a number between zero and one. (B) a negative number. (C) infinitely high. (D) a positive number that might be greater than 1.

2.The above figure illustrates the marginal social benefit and marginal social cost for chicken sandwiches. If the quantity is decreased from 6 to 3 and the price increases from $3 to $4, consumer surplus will decrease by ______ (A) $1.50. (B) $3.00. (C) $2.00. (D) $4.50.

3.The above table gives Sue's marginal utility schedules for sub sandwiches and Mountain Dew, the only products Sue consumes. Suppose the price of a sub sandwich is $4 each and the price of a Mountain Dew is $2 each. Sue's income is $12. If Sue is at a consumer equilibrium, she eats ______ sub sandwich(es) and drinks ______ Mountain Dews. (A) 1; 4 (B) 3; 0 (C) 0; 6 (D) 2; 2

4.The table above lists the market shares of the twenty makers of personal computers. The HerfindahlHirschman Index for this industry equals ______(A) 5. (B) 1250. (C) 500. (D) 250.

5.Use the data in the table above and suppose that labor is the only variable factor of production. If each worker is paid $42.00 per day, what is the average variable cost to Decent Donuts of producing 122 dozen donuts per day ? (A) $2.16 (B) $3.06 (C) $2.41 (D) $1.91

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