20.管理者從競爭者或非競爭者中找出該企業達到優越績效的最佳作法稱為_____管理。

1.解釋名詞（每小題 3 分） (1)需求法則(law of demand)

1.解釋名詞（每小題 3 分）(2)均衡價格(equilibrium price)

1.解釋名詞（每小題 3 分）(3)國內生產毛額(GDP)

1.解釋名詞（每小題 3 分）(4)情緒智商(emotional intelligence, EI)

1.解釋名詞（每小題 3 分）(5)決策者的自我鞏固偏差(confirmation bias)

2.企業關注組織決策與行為對自然環境造成的影響稱為「管理的綠化」（Greening of management），請略述組織在環境保護議題上採取管理綠化的 4 個途徑及其內涵為何（12 分）？並以節約用電為例，試舉出3項實際的方法（3 分）。

3.行銷組合(marketing mix)的 4 個基本要素及其內涵為何（8 分）？請舉例說明之（7 分）。

4.管理者設計激勵性工作的方法，請簡述有關 Hackman & Oldham 的工作特性模型(Job Characteristics Model，JCM)有哪 5 種核心構面（10 分）？以及在這 5 種核心構面上有哪些建 議行動（5 分）？

V. Cloze Test Design (20%: passage 12% ; questions 8%) Please rewrite the following article into a shorter passage, based on which design 7 multiple-choice cloze questions, each with 4 distracters. The target testees are 11th graders. To many, air travel is far from pleasant. First of all, aircraft don’t offer the kind of air pressure that we would experience at sea level. Instead, the cabin altitude is usually between 1,828 and 2,438 meters. This means less oxygen and expansion of gases in our body cavities. There are other sources of stress too: flight delays, going through airport security, noise and vibration on board, tasteless food, low humidity, cramped seating and jet lag – to name but a few. Unpleasant as it is, there are still ways to make the journey more bearabl(E) Here are some of them:  Starve the jet lag Fast before a long-haul flight, because it eases your jet lag. Harvard researchers say that starving for about 16 hours before boarding a plane can help travelers engage a special clock in the brain that will make adjusting to a new time zone easier. The timing of meals is also an important factor in adaptation to a new time zon(E) Airlines often try to stuff you with a breakfast just before landing while your body clock thinks it is the middle of the night. It would be wise to leave the beans and sausages, and stick with water and a cracker. Moreover, carb-rich foods, such as pasta, whole grain bread, and oatmeal, are helpful too because they induce the secretion of insulin, which makes it easier for our bodies to avoid jet lag.  Watch what you eat and drink in the air Eat healthy and light food that’s easy to digest. Before boarding, don’t indulge in greasy, fried or similar fast foo(D) Also, steer clear of beans and vegetables, such as onions, broccoli, cauliflower and cabbage, as they are likely to give you gas. When it comes to liquids, don’t restrict your fluid intake even if you’re stuck in the middle seat and don’t want to disturb other passengers to go to the lavatory. This is a bad approach as well as a reason why bladder infections and cystitis are common in women after long-haul flights. Instead, drink plenty – at least half-a-liter of liquid for every three hours in the air. Drinking alcohol, however, increases dehydration. Not only will alcohol make you want to drink more, but humidity being very low on board also means that one glass of alcohol is equivalent to having two on the groun(D)  Use neck pillows Put a pillow, sweater or a blanket behind your lower back to support your spine and keep it in its natural shap(E) If your neck is leaning to the side, the oxygen flow gets interrupte(D) And if you are sleeping, it’ll wake you up, leading to an uncomfortable journey. Since most airplane seats are C-shaped, many passengers suffer from aching necks and backs after the flight.  Move it Another problem for air travelers – especially on longer flights – is the risk of deep vein thrombosis (DVT), the formation of blood clots in deep veins. They are caused by being seated for too long, leading to swollen feet and ankles, as well as leg pain. Clots in the legs are not serious, but at times they may travel to the lungs and cause chest pain and shortness of breath – or wors(E)

If you are to offer an elective English course, which of the above will you choose? And how will you design the course? Please answer the second question in terms of its objectives, target student level, course content and ways of assessment. Besides, design ONE activity you may employ to engage the students in the classroom. (10%)

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