20. ______ strategy was used when Harley Davidson introduced perfume and cologne to the market.
(A) Market penetration
(B) Market development
(C) Product development
(D) Unrelated diversification
(E) Related diversification

21. Canon priced its printers at a relatively low price and set higher markups on cartridges, this pricing strategy can be referred to ______. (A) marketpenetration pricing (B) marketskimming pricing (C) product line pricing (D) captiveproduct pricing (E) byproduct pricing

22. Which of the following conditions is not suitable for marketskimming pricing strategy? (A) The quality and image of a product match with its price. (B) There are sufficient buyers with willingness to purchase the product at the set price. (C) Competitors unlikely to sell similar products at a much lower price. (D) Competitors can enter the market easily. (E) The market is highly pricesensitive.

23. Parking lots nearby National Taipei University charge 20 NTD per hour on week days and 40 NTD per hour on weekends. Which of the following pricing strategy is used on these parking lots? (A) customersegmented pricing (B) psychological pricing (C) promotional pricing (D) dynamic pricing (E) geographical pricing

24. P & G gives a _________ discount to its resellers when they help sell, restore and keep record of its products. (A) seasonal (B) quantity (C) functional (D) cash (E) promotional

25. Which of the pricing strategies was applied when an eBay seller stated “a shipping fee of $9.99 will be charged for items delivered to the US 48 contiguous states”? (A) FOBorigin pricing (B) uniformdelivered pricing (C) zone pricing (D) basingpoint pricing (E) freightabsorption pricing

26. Evian sets the price of mineral water at 80 NTD per bottle and Evian Brumisateur Mineral Water Spray moisturizer at 400 NTD per aerosol can. Which of the following pricing strategies can it be referred to? (A) productform pricing (B) customersegment pricing (C) location pricing (D) psychological pricing (E) reference pricing

27. When IKEA set out to design its products, it began with an ideal selling price based on customervalue considerations and then set the cost that ensured the price was met. What pricepositioning strategy does it refer to? (A) good value pricing (B) valueadded pricing (C) target costing (D) breakeven pricing (E) costplus pricing

28. Many theme parks set various prices for different groups including kids, adults and elderly people. This pricing strategy can be referred to _________. (A) reference pricing (B) psychological pricing (C) promotional pricing (D) customersegmented pricing (E) dynamic pricing

29. Dell computer mistakenly marked its computers at a much lower price twice (June & July) in 2009 which attracted lots of consumers to place orders; however, Dell only offered coupons as a compensation to the customers who placed orders but refused to sell the computer at the marked price. Dell computer may be accused for _______ in this whole event. (A) price discrimination (B) price fixing (C) deceptive pricing (D) predatory pricing (E) marketskimming pricing

30. If a company sells its products below costs with the intention of punishing its competitors or gaining higher longterm profits by putting competitors out of business, this company is involved in _______. (A) price discrimination (B) deceptive pricing (C) marketskimming pricing (D) marketpenetration pricing (E) predatory pricing

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