26. Evian sets the price of mineral water at 80 NTD per bottle and Evian Brumisateur Mineral Water Spray moisturizer at 400 NTD per aerosol can. Which of the following pricing strategies can it be referred to?
(A) productform pricing
(B) customersegment pricing
(C) location pricing
(D) psychological pricing
(E) reference pricing

27. When IKEA set out to design its products, it began with an ideal selling price based on customervalue considerations and then set the cost that ensured the price was met. What pricepositioning strategy does it refer to? (A) good value pricing (B) valueadded pricing (C) target costing (D) breakeven pricing (E) costplus pricing

28. Many theme parks set various prices for different groups including kids, adults and elderly people. This pricing strategy can be referred to _________. (A) reference pricing (B) psychological pricing (C) promotional pricing (D) customersegmented pricing (E) dynamic pricing

29. Dell computer mistakenly marked its computers at a much lower price twice (June & July) in 2009 which attracted lots of consumers to place orders; however, Dell only offered coupons as a compensation to the customers who placed orders but refused to sell the computer at the marked price. Dell computer may be accused for _______ in this whole event. (A) price discrimination (B) price fixing (C) deceptive pricing (D) predatory pricing (E) marketskimming pricing

30. If a company sells its products below costs with the intention of punishing its competitors or gaining higher longterm profits by putting competitors out of business, this company is involved in _______. (A) price discrimination (B) deceptive pricing (C) marketskimming pricing (D) marketpenetration pricing (E) predatory pricing

31. CPC Corporation, Taiwan (CPC) and Formosa Petrochemical Corporation (FPCC) have shared almost the entire petroleum market in Taiwan. It is an example of _______. (A) pure competition (B) monopolistic competition (C) pure monopoly (D) oligopolistic competition (E) none above

32. Costco operates in huge, drafty, warehouselike facilities and offer fewer products than regular superstores. What type of offprice retailers does Costco belong to? (A) independent offprice retailers (B) warehouse clubs (C) factory outlets (D) discount stores (E) superstores

33. _______ are superstores that are actually giant specialty stores (e.g., BestBuy and B & Q)? (A) Super markets (B) Discount stores (C) Specialty stores (D) Warehouse clubs (E) Category killers

34. Pepsi signed a contract with KFC and reached an agreement that KFC sells only Pepsi products at its venues. Which of the following can best describe the agreement between the two parties? (A) tying agreement (B) exclusive territorial agreement (C) exclusive distribution (D) fullline pricing (E) exclusive dealing

35. ______ occur when the company finds a small number of representative test cities, conducts a full marketing campaign in these cities, and uses store audits, consumer and distributor surveys, and other measures to gauge product performance. (A) Standardized test markets (B) Controlled test markets (C) Simulated test markets (D) Online test markets (E) None above

36. CocaCola offers syrup and licenses its trademark to bottle manufacturers worldwide to produce and sell its products. Which of the following contractual VMS does it belong to? (A) manufacturer sponsored retailer franchise system (B) manufacturer sponsored wholesaler franchise system (C) service firm sponsored retailer franchise system (D) service firm sponsored wholesaler franchise system (E) none above

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